I Am Dipak Kumar
Passionate Retail and Marketing expert with over 20 years of experience in Advertising, Marketing, and Retail Industries.
I have worked in various industries like advertising, consumer durables, offline high street retail, direct marketing, E-commerce, and TV shopping. I had the privilege to work for some of the highly active brands and companies like T-Series, Sansui, Kelvinator, Videocon, and India Today Groups.
Throughout this long journey, I worked closely through the consumer funnel. I had to carefully study consumer psychology and brand principles to deliver my KPIs.
Initially, I sought consumer awareness and engagements with the brands in the marketing roles. Later, as a retailer and merchandiser, the focus shifted to customer acquisition and retention. Eventually, customer-centricity became my passion.
That’s what I would like to share with you through this website and blog in simple steps and help you to chase your customers who are rapidly going digital, and so should you.
Industries In Focus
I will share content about digital marketing, profile, and website enhancement tips and tools here. You will also find short stories, case studies, infographics, snippets, and videos about consumer behaviors and trends. The focus will be on Retail, E-Commerce, Digital Marketing, FMCG, Consumer durables, Edtech, and Travel Industries. It’s going to be a remarkable journey. Want to join our community?