{"id":281,"date":"2022-12-02T08:17:26","date_gmt":"2022-12-02T08:17:26","guid":{"rendered":"https:\/\/dipakkr.com\/staging\/3246\/?p=281"},"modified":"2022-12-02T08:50:58","modified_gmt":"2022-12-02T08:50:58","slug":"nestle-resposible-marketing","status":"publish","type":"post","link":"https:\/\/dipakkr.com\/staging\/3246\/nestle-resposible-marketing\/","title":{"rendered":"Nestl\u00e9 will not target kids under the age of sixteen years."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brands and marketers target kids to influence the decisions of their parents. It\u2019s always easy to lure them with catchy lines and frenzy videos. Why? Because kids don\u2019t understand that advertisements are trying to make them buy something. Advertisers are trying to influence the way they think.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1059\" height=\"512\" src=\"https:\/\/dipakkr.com\/staging\/3246\/wp-content\/uploads\/2022\/12\/Nestle-new-advertising-policies-1.jpg\" alt=\" Nestl\u00e9 responsible marketing policy\" class=\"wp-image-289\" title=\"Nestl\u00e9's Marketing Communication to Children policy\" srcset=\"https:\/\/dipakkr.com\/staging\/3246\/wp-content\/uploads\/2022\/12\/Nestle-new-advertising-policies-1.jpg 1059w, https:\/\/dipakkr.com\/staging\/3246\/wp-content\/uploads\/2022\/12\/Nestle-new-advertising-policies-1-300x145.jpg 300w, https:\/\/dipakkr.com\/staging\/3246\/wp-content\/uploads\/2022\/12\/Nestle-new-advertising-policies-1-1024x495.jpg 1024w, https:\/\/dipakkr.com\/staging\/3246\/wp-content\/uploads\/2022\/12\/Nestle-new-advertising-policies-1-768x371.jpg 768w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" \/><figcaption class=\"wp-element-caption\"><sup>Source: nestle.com<\/sup><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But industry leader <strong>Nestl\u00e9<\/strong> has announced that it will restrict its marketing campaigns to kids under the age of 16 years. The company, which owns popular brands like <strong>Maggi, KitKat, Munch, Milkybar<\/strong>, and many more, has just rolled out new global policies. The new policy will prohibit its product team and marketing agencies from directly advertising confectionery, ice cream, and water-based beverages with added sugar to children below the age of 16 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new rule of marketing practices will apply to TV, online, social media, and gaming. Also, the company will only partner with social media influencers over the age of 18 years. Additionally, the company has pledged that it will not collect any data on minors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new policy will impact the company\u2019s young target audiences, contributing to more than 25% of their total audience under 16 years of age. But Nestl\u00e9 is confident that such new initiatives will help them earn the greater trust of their customers as a company that cares for the healthy lifestyle of their families.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new policy will be implemented globally from 1<sup>st<\/sup> July 2023. It will further strengthen the Company\u2019s industry-leading responsible marketing practices as part of its efforts to bring balanced diets within reach for people worldwide. Nestl\u00e9 is one of the first food and beverage companies to adopt such strict standards, and more companies should now come forward with similar measures to support the well-being of children who are the future of this planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Original Source: <a href=\"https:\/\/www.nestle.com\/media\/news\/responsible-marketing-children-practices\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nestl\u00e9<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about <a href=\"https:\/\/www.nestle.com\/sustainability\/nutrition-health\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nestl\u00e9\u2019s health and nutritional progress<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Like this short update?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We keep a close eye on all important news related to Advertising, Marketing, Retail, E-Commerce, and important industries. Not all the news will be of your interest. So, here in this section called \u2018<strong>SpotLite<\/strong>\u2019, we try to put some curated news and articles with our insights and additional inputs, just for you. No need to search and skim through the whole article and news. Just go through the lite version of it, and you are updated. Also, we will add links to original sources so that later, you can read the piece in detail.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dipakkr.com\/staging\/3246\/category\/spotlite\/\"><strong>More On SpotLite<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> The company, which owns popular brands like Maggi, KitKat, Munch, Milkybar, and many more, will restrict its marketing campaigns to kids under the age of 16 years.<\/p>\n","protected":false},"author":1,"featured_media":282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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