Brands and marketers target kids to influence the decisions of their parents. It’s always easy to lure them with catchy lines and frenzy videos. Why? Because kids don’t understand that advertisements are trying to make them buy something. Advertisers are trying to influence the way they think.
But industry leader Nestlé has announced that it will restrict its marketing campaigns to kids under the age of 16 years. The company, which owns popular brands like Maggi, KitKat, Munch, Milkybar, and many more, has just rolled out new global policies. The new policy will prohibit its product team and marketing agencies from directly advertising confectionery, ice cream, and water-based beverages with added sugar to children below the age of 16 years.
This new rule of marketing practices will apply to TV, online, social media, and gaming. Also, the company will only partner with social media influencers over the age of 18 years. Additionally, the company has pledged that it will not collect any data on minors.
This new policy will impact the company’s young target audiences, contributing to more than 25% of their total audience under 16 years of age. But Nestlé is confident that such new initiatives will help them earn the greater trust of their customers as a company that cares for the healthy lifestyle of their families.
The new policy will be implemented globally from 1st July 2023. It will further strengthen the Company’s industry-leading responsible marketing practices as part of its efforts to bring balanced diets within reach for people worldwide. Nestlé is one of the first food and beverage companies to adopt such strict standards, and more companies should now come forward with similar measures to support the well-being of children who are the future of this planet.
Original Source: Nestlé
Learn more about Nestlé’s health and nutritional progress.
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