Author name: Dipak Kumar

Hey there. Thanks for stopping by! I am Dipak Kumar. I am an entrepreneur and blogger. In my long professional journey, I have worked with various organizations at different levels as a marketer, retailer, and merchandiser. Throughout this journey, I have worked along the consumer funnel. I have witnessed customers' ever-changing buying behaviours, from brick-and-mortar stores to organized retail to E-Commerce. I am writing this blog to share my knowledge and understanding of trending news, events, and subjects from Marketing, Retail, E-Commerce, Edtech, Travel, and Start-Ups. It's not a nine-to-five job for me. It is a whole day and night job requiring in-depth research and collaboration to put things together and bring a new perspective for your consideration. I love doing this and hope you also like it and share it with your contact and online communities.

Lost in the Crowd? Master Search Engines and Keywords to Make Your Content Shine!

Search Engines are getting smarter every day. A few years back, when you searched for ‘iPhone,’ you would have got a mix of sellers’ websites, directories, review sites, and unboxing videos. But now, here is what you get when you search for ‘iPhone.’ As you can see, a highly optimized Apple microsite with snippets appears

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